Business Growth Through The MJKII System Reactivation Experience Conversion Lead Generation Brand Awareness
Here’s a brief overview of how I think about business. If these resonate with you then we’re a great fit to work together.
We are able to simplify business to a math problem in order to reverse engineer our goals and our actions. If we know that our goal is $3M in revenue, and our average sale is $10,000, then we need 300 sales per year.
If our close rate is 50% then we need 600 leads.
But if our close rate was 75% then we need 400 leads.
Does it make more sense to market for 600 leads or work to increase our sales process to raise our close rate so we need 200 fewer leads?
Marketing, sales, client experience, operations, process, and data are all parts of a business. While improving one aspect can yield results, it’s the sum of all of the parts working together that drive consistent business growth.
The needs of the business evolve over time. One time period can be spent generating leads, then we may notice our close rate dropping and that will need to be the new focus.
We can take guessing and emotional decision making out of the equation if we have proper data around the business (lead data, customer data, financial data). We allow the data to tell us what to do instead of talking in circles around decisions that need to be made.