MVP! | Messaging Value Performance Excitement
This is how MVP! works. It took 1 sale and turned it into 8, leading to $367,000 in sales.
Dan came in as a marketing lead.
He loved working with my client so much that he referred Shannon.
Shannon then went through my client’s process and loved it too!
She raved about my client to Tim and Barbara. Then Jerry saw Shannon’s review which inspired him to reach out to my client.
From there, all 3 of them bought from my client again because of how much they enjoyed working with him.
Pretty cool, right?
MVP! is a holistic business development model that strives for every customer of yours to turn into multiple through repeat purchases, referrals, and reviews.
The fundamental thesis of MVP! is that we are trying to satisfy 3 points of expectation:
1) Create a positive first impression of your business
2) Reinforce the positive first impression in your sales process
3) Have your product, service, and client experience validate (or exceed!) their first impression
Once they’ve had positive experiences across the board, why wouldn’t they buy again, refer you, or leave you a review?
We prepare your target market to be a customer of yours by align your brand, content, and offer to match your market.
We adjust your sales process to lean on relatable experiences from past customers to clearly differentiate you from your competitors.
We “WOW” your customer with your client experience and fulfillment process deliver on customer expectations.
We capitalize on post-job excitement to drive reviews, repeat purchases, and referral opportunities.
Done FOR You
• Personalized content strategy (M)
• Monthly review graphics for social (M)
• Brand evaluation (M)
• Quarterly case studies (V)
• Automated review acquisition systems (!)
• Automated referral systems (!)
• Automated repeat sales systems (!)
• Personalized testimonial questions (!)
Done WITH You
• Offer enhancement (M)
• Ad campaign development (M)
• VSL script creation (V)
• VSL implementation (V)
• Case study implementation (V)
• Client experience elevation (P)
• Referral program creation (!)
• Review incentive program (!)
Done FOR You
• Personalized content strategy (M)
• Edit testimonial clips for social media (M)
• Monthly review graphics for social (M)
• Brand evaluation (M)
• Ad campaign management (M)
• Quarterly case studies (V)
• Film VSL in person (V)
• Automated review acquisition systems (!)
• Automated referral systems (!)
• Automated repeat sales systems (!)
• Personalized testimonial questions (!)
• Film client testimonials in person (!)
Done WITH You
• Offer enhancement (M)
• Ad campaign development (M)
• VSL script creation (V)
• VSL implementation (V)
• Case study implementation (V)
• Client experience elevation (P)
• Referral program creation (!)
• Review incentive program (!)
• Work with your team directly on implementing MVP!
• Monthly 1-on-1 MVP! strategy calls
• Monthly MVP! focused group coaching calls
• Private Slack channel for MVP! members
• Monthly scorecard & web reporting
• 3 monthly Q&A “tickets”
• The NEW Brand Equation (M)
• Assignment Selling Training (V)
• Set Excitement Expectations Training (P)
• Testimonial Framework (!)
I offer a 100% money back guarantee if MVP! does not work for your business within 30 days.
Specifically:
• 1 closed sale utilizing case studies or testimonials in your sales process
• 3 more reviews
The MVP! Model works for every business, B2C and B2B!
Even if your business only sells a one-time-buy then our focus will be referrals and reviews.
The MVP! Model works best for businesses that have the following:
• Multiple services / products that can be purchased (or repurchased)
• An established customer base
• $1-5M in annual revenue
After the initial data collection, results can be seen as quickly as three weeks!
