MVP! | Messaging Value Performance Excitement

BE YOUR INDUSTRY'S MVP!

A complete overview of the MVP! model

What Is MVP!?

MVP! is a holistic business development model that strives for every customer of yours to turn into multiple through repeat purchases, referrals, and reviews.

The fundamental thesis of MVP! is that we are trying to satisfy 3 points of expectation:

1) Create a positive first impression of your business

2) Reinforce the positive first impression in your sales process

3) Have your product, service, and client experience validate (or exceed!) their original expectations

Once they’ve had positive experiences across the board, why wouldn’t they buy again, refer you, or leave you a review?

M

MessagE

We prepare your target market to be a customer of yours by align your brand, content, and offer to match your market. 

V

Value

We adjust your sales process to lean on relatable experiences from past customers to clearly differentiate you from your competitors.

P

Performance

We “WOW” your customer with your client experience and fulfillment process deliver on customer expectations.

!

Excitement

We capitalize on post-job excitement to drive reviews, repeat purchases, and referral opportunities.

MVP! RESULTS

These results are not your results. Your results may vary. 

Example

How MVP! Worked For My Client

This is how MVP! works. It took 1 sale and turned it into 8, leading to $367,000 in sales. 

Dan came in as a marketing lead.

He loved working with my client so much that he referred Shannon.

Shannon then went through my client’s process and loved it too! 

She raved about my client to Tim and Barbara. Then Jerry saw Shannon’s review which inspired him to reach out to my client. 

From there, all 3 of them bought from my client again because of how much they enjoyed working with him. 

Pretty cool, right?

Example

MVP!?
LAUNCH OFFER

SILVER ($1,200/mo)

A hybrid of done for you, with you, and on-your-own activities to help you implement MVP! into your business

KEY BENEFITS

DONE FOR YOU

• Personalized content strategy (M)

• Monthly review graphics for social (M)

• Brand evaluation (M)

• Quarterly case studies (V)

• Automated review acquisition systems (!)

• Automated referral systems (!)

• Automated repeat sales systems (!)

• Personalized testimonial questions (!)

DONE WITH YOU 

• Offer enhancement (M)
 
• Ad campaign development (M)
 
• VSL script creation (V)
 
• VSL implementation (V)
 
• Case study implementation (V)
 
• Client experience elevation (P)
 
• Referral program creation (!)
 
• Review incentive program (!)


GOLD ($4,000/mo)

We handle the heavy lifting of implementing MVP! into your business and work directly with you and your team in order to make it happen! 

KEY BENEFITS

BOLD = Gold tier exclusive

DONE FOR YOU

• Personalized content strategy (M)

• Monthly review graphics for social (M)

• Brand evaluation (M)

• Ad campaign development (M)

• Ad campaign management (M)

• Quarterly case studies (V)

• VSL script creation (V)

• Automated review acquisition systems (!)

• Automated referral systems (!)

• Automated repeat sales systems (!)

• Personalized testimonial questions (!)

DONE WITH YOU 

• Weekly 1-on-1 MVP! implementation calls
 
• Work with your team to implement MVP! across your business 
 
• Annual in-person workshop
 
• Offer enhancement (M)
 
• VSL implementation (V)
 
• Case study implementation (V)
 
• Client experience elevation (P)
 
• Referral program creation (!)
 
• Review incentive program (!)
 

BONUSES!

When you sign up today for EITHER tier, you’ll get a slew of bonuses to jumpstart your MVP! process.

• Monthly MVP! group coaching calls

• Private Slack channel for MVP! members

• Monthly scorecard & web reporting

• 3 monthly Q&A “tickets” (Silver only)

• The NEW Brand Equation (M)

• Assignment Selling Training (V)

• Set Excitement Expectations Training (P)

• Testimonial Framework (!)

MY GUARANTEE

I want to make MVP! a no-brainer decision for you.

When you sign up today for either tier your first 3 months are 58% off! (Silver – $500/mo | Gold – $1,680/mo)

I also offer a 100% money back guarantee if MVP! doesn’t work* within the first 90 days. 

*terms and conditions apply

"One of the best parts about working with Mike is that he brings an invaluable outside perspective to my business.

I can openly bounce ideas off him, he will challenge me, and sees unseen opportunities that I miss since I'm heavily involved in the day to day in the business.

We don't hit our 2025 revenue goal without his structure and input."
Brian Dailey, Dailey Company
Gold Client

FREQUENTLY ASKED QUESTIONS

Will this work for my business?

The MVP! Model works for every business, B2C and B2B! 

Even if your business only sells a one-time-buy then our focus will be referrals and reviews. 

The MVP! Model works best for businesses that have the following:
• Multiple services / products that can be purchased (or repurchased)
• An established customer base
• $1-5M in annual revenue

After the initial data collection, results can be seen as quickly as three weeks!